Ron Goldblatt • June 11, 2020

Six Reasons why North Shore restaurants are using no touch menus

Turn your menu into a new way to connect with customers.

The main theme of business adaptation we are seeing thrive in this global pandemic is digitization. To promote social distancing and keep everyone safe, folks are doing more Facetiming, Zoom conferencing and digital connecting, and less in-person meet ups.  

Now, things are starting to reopen, and we can all reunite at our favorite restaurants and bars again. But before we go straight to hitting the social scene, we need to be careful. Restaurant owners understand the need to take caution and support public health. They want to keep their guests and employees as safe as possible. 

The best way to reduce risk of getting sick in a restaurant reopening? Don’t touch objects you don’t have to touch, especially if it’s communal. And menus might be the single greatest disease vector in any restaurant. 

Enter: QR (quick response) coded touchless menus. QR codes have been popping up throughout the restaurant scene over the past few years, and now seems like the perfect time for them to really thrive.

Making touch free service easy

When customers enter restaurants like Grill House, they will be greeted with a QR code that they can scan simply by opening their camera on their smart phone and hovering over it. That code will take them to a link with the full menu on it, which they can easily read and share with others. 

Improves customer experience 

According to a survey conducted by Toast, 79 percent of restaurant guests say that technology improves their customer experience. Not to mention, most people want to continue to social distance and be cautious as they re-enter the world outside of their homes again. In fact, according to Datassential, 87 percent of restaurant customers like the idea of contactless payments and 44 percent require it.


They will appreciate the peace of mind they will get by not having to pick up a menu that others have been touching. With their own handheld menu, they can feel comfortable and safe dining in. 


Organization agility 

Menus are updated frequently, and constantly changing them and re-printing takes a lot of time and effort. With an online menu, restaurant staff can easily add, edit and update menu items whenever they want. Since the link is online, there’s no need to physically switch out three different versions of menus when they shift from breakfast to lunch and dinner. They can daypart the menu times so that they automatically update when it’s time to swap. 


Boosts subscriber base 

Something that most businesses do not offer in addition to the online menu is an opportunity to increase the restaurant’s mobile subscriber base. When a guest visits the online menu, they have the option to sign up for the restaurant’s text mobile program, powered by NorthShore Loyalty. Having the ability to connect with customers can significantly drive in-store and online sales, plus increase awareness. Restaurant owners can use it to encourage their guests to come back more often, send out announcements quickly and give out special offers or menu updates. 


Eco-friendly solution to cutting down paper costs

Another important benefit of using an online menu is that it is eco-friendly, and dramatically will cut down costs of printing paper menus. This reason alone could be enough for restaurant owners to keep these changes around permanently. 


Opportunity for sharing 

Customers can easily share their menu with friends who may be on their way to meet them at the restaurant, or to tell them they must try your restaurant. This simple change in restaurants could be a free advertising opportunity. 


Can improve branding experience 

Restaurant guests are excited to be back, and they appreciate a unique dining experience. This reopening and the ability to easily update the menu is a chance for you as a restaurant owner to come up with new branding ideas, new “welcome back” menu items, and ways to get customers engaged. They will welcome the enthusiasm and keep coming back for more. 


As local restaurants in the North Shore begin to reopen, they are keeping customer health and safety in mind. The benefits this menu option offers might encourage restaurants owners to keep them around permanently. To learn more about what restaurants are doing during Coronavirus and how NorthShore Loyalty can help your small business get the word out and connect you to the community, click here. 


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