Customer Retention Should Outweigh Customer Acquisition
Too many CMOs looking to increase their company’s bottom lines are quick to look “out there” for a solution. They focus their efforts on acquiring new customers and pouring a large chunk of their marketing budgets into advertising or public relations.
Boosting retention rates of current customers by just 5 percent can raise profits by 25 percent to 95 percent. Additionally, more data by Bain & Company indicate that a 10 percent rise in customer retention
yields a 30 percent increase in the value of the company.
These principles can also be applied to small businesses!
Of course, loyalty is only one aspect of retention. You need to have great products and customer service as your core. Once that core is established, the power of a loyalty program
and messaging to those customers can have a big impact on your business.
The way people search for information is constantly changing, especially with the rise of mobile and voice searches. As smartphones and voice assistants like Siri, Google Assistant, and Alexa become an integral part of daily life, local businesses need to adjust their strategies to stay visible to their target audience. With more people relying on their mobile devices and voice commands to find nearby services, understanding how these searches affect local SEO is crucial for success.
Discover the essential features of a successful e-commerce platform, from user-friendly design to secure payments. Learn what makes an online store thrive!
Discover how accurate business listings improve search rankings, boost customer trust, and drive more traffic by ensuring consistency across online directories.
Learn how SEO optimization boosts website visibility, increases search rankings, and drives organic traffic to attract more customers and grow your business.
Discover how a customized text marketing program boosts engagement, improves customer retention, and increases sales with targeted, personalized messaging.
As more people turn to search engines to find local businesses, Local SEO has become a game-changer for companies looking to grow. If you’ve ever searched for “restaurants near me” or “plumbers in Chicago,” you’ve witnessed Local SEO in action. For businesses, it’s a way to appear exactly where customers are looking. In this article, we’ll explore how Local SEO works and why it’s essential for attracting new customers.
As more people rely on their smartphones and tablets to browse the internet, businesses need to adapt to meet their customers where they are. One of the most effective ways to do this is by having a responsive website . A responsive website ensures that your business looks and works great on any device, whether it’s a phone, tablet, or desktop. But why is this so important for your business? Let’s explore.