7 Surprising Benefits of Text Message Marketing: How to Maximize Your ROI

Email is one of the most commonly used marketing tools, but it isn't always the most reliable. In fact, studies show that only about 20% of emails are actually opened and read by their recipients. Unfortunately, this means that if you're relying on email to reach your customers, you're missing out on 80% of them.

Text message marketing, on the other hand, has a much higher open rate. In fact, nearly 98% of text messages are opened and read within the first five minutes after they're received. This makes text message marketing one of the most effective ways to reach your customers.

5. Build Relationships

By sending out personal messages, you can create a connection with your audience and make them feel valued. SMS messages are highly personal so your customers will feel like they're hearing from you directly. This can prompt them to take action on your offer, whether it's making a purchase, signing up for your service, or attending an event. This can lead to repeat business and increased sales. 

Text message campaigns also allow you to get valuable feedback from your customers in real-time, thereby helping you improve your products and services and make your business more successful.

6. Generate Leads

You can use text message marketing to generate leads for your business. By sending out mass texts to potential customers, you can create a database of interested individuals with whom you can follow up via email or phone.

7. Boost Your Brand

First, text message marketing is a great way to stay top of mind with your customers. If you send regular updates and promotional offers, your customers will always think of you when they need a product or service that you offer. The ability to segment your contacts enables you to send targeted messages to particular groups ensuring that your customers are receiving the most relevant information from you.

Secondly, text message marketing is an excellent way to build customer loyalty. You can offer loyalty rewards and exclusive deals to your most loyal customers. This will keep them coming back to your business again and again.

But that's not all:

Text message marketing also has a number of other benefits. Here are just a few:

• It's personal: When you send a text message, it goes straight to your customer's phone. This makes it more personal than other forms of marketing, like email or social media.

• It's immediate: Text messages are typically read within minutes of being received. This means that your message will be seen by your customer right away.

• It's interactive: Text messages allow you to include links, images, and even videos in your message. This makes them more engaging than other forms of marketing.

• It's targeted: You can send different messages to different groups of people based on their interests or demographics. This helps ensure that your message is relevant to your audience.

• It's cost-effective: Text message marketing is one of the most cost-effective forms of marketing available. This is because it doesn't require a lot of time or money to set up and maintain.
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Use These Tips to Maximize Your ROI

Text message marketing can be an extremely effective way to promote your business. However, it's important to use it wisely in order to maximize your return on investment. Here are a few tips:

• Use strong call-to-actions: Make sure your text messages have a strong call-to-action so that people know what you want them to do.

• Send relevant messages: Only send text messages relevant to your customers. Don't spam them with irrelevant or uninteresting content.

•  Personalize your messages: Personalized messages are more likely to be read and acted upon. Use the customer's name in your message to make it more personal.

• Be brief: People are more likely to read and act on a text message if it's short and to the point. So keep your messages concise and clear.

By following these tips, you can ensure that your text message marketing campaign is successful and that you're able to maximize your return on investment.

Overall, text message marketing can be a powerful tool for generating leads and increasing sales. If you're looking for a more effective way to reach your customers, text message marketing may be the answer. With its high open rate and low cost, it's a great way to maximize your ROI.

If you're not using text message marketing, you're missing out on a powerful tool that can help you reach your customers, increase sales, and build relationships. Contact us today if you're ready to start reaping the benefits of text message marketing. We'll help you get started!

NorthShore Loyalty is a local community-focused digital marketing company that engages residents to shop local. The suite of marketing services includes Text Marketing, Website Design, Local SEO and Review Building. Digital marketing solutions company to get businesses found online and bring current customers back more often.