5 Reasons it’s Important for Small Businesses to Have a Strong Online Presence

2.  Enables you to reach new customers

If you don’t already have a website and attract your customers on a strictly word-of-mouth basis, think how you could expand to reach even more customers who don’t know your business yet.

Think about all the customers that might be new to your area or just passing through, and are trying to figure out how to find your good or service. Instead of solely bringing in your regular customers or word-of-mouth referral customers, you can now additionally reach people who found you online. 

3.  Builds your business’ reputation

Your online reputation matters much more than you may think.

It allows customers to refer your business to others, and also helps you understand potential pros and cons about your business, based on what customers are leaving feedback on.

For example, check out NorthShore Loyalty’s review site, NorthShore Dine, to study how reviews can help businesses thrive by allowing people to recommend your business to others. 

4.  Gives you more opportunity to promote

 In general, having a website allows you to promote any upcoming events, promotions or sales you’d like to announce.

Going one step further, having a website that’s user-friendly and has strong SEO to allow more people to see you will allow more customers to see these events and promotions and attract them into your store.

5.  Helps you understand your customers and your business

 A built out website, social media platforms and reviews all enable you to communicate with your customers through social post comments, messages, and feedback from review sites. This allows you to understand what people are saying about your business, who your audience is, and what’s working and not working for your business.

Additionally, when you work with NorthShore Loyalty to build out your business website and help you get discovered by more customers, you can analyze the analytics of who’s viewing your website and when. This can greatly help you understand your typical customer and what you should do to cater to their wants and needs.

NorthShore Loyalty can help you strengthen your online presence.

Our society is only getting more and more digitally focused, which is why it’s critical for businesses to stand out online. NorthShore Loyalty can help you do that by:

• Creating a website that’s user-friendly, has strong SEO so you are spotlighted in search engines, and attractive web design
• Create original content for your site to add depth and enhance your SEO
• Develop a text marketing plan for you to let customers know of promotions and offer loyalty reward programs
• Build your reviews so you can strengthen your online reputation

To learn more about NorthShore Loyalty and our services, visit our website.

NorthShore Loyalty is a community-focused digital services company that has been in the digital and mobile marketing business for over five years. Using specialized marketing tactics, NorthShore Loyalty creates original content for local businesses to attract new customers and encourage current ones to come back more often. Their business purpose is to create measurable engagement with new and existing customers to drive more traffic to their clients, and ultimately increase their client’s revenue. Their social purpose is to amplify their client’s community involvement. To learn more about NorthShore Loyalty and its services, click here. 

North Shore Loyalty is listed as one of the Top SEO Agencies in Illinois.